Coaching That Runs All Year
Never An Off-Season
Rain, snow, or a January cold snap — your lesson goes ahead. Indoor bays mean swing work carries straight through the winter instead of stopping in October.
Every Shot Measured
Our TwoVision simulators track carry, launch angle, spin rate, and club speed on every swing, so feedback comes from real numbers rather than guesswork.
Royal Ashburn Professionals
Instruction is delivered by the teaching staff at Royal Ashburn Golf Club, one of Durham Region’s most established clubs.
Meet Your Instructor
Alex Hughes
Alex began playing golf at the age of four alongside his grandfather and father at Picton Golf & Country Club. His passion for the game continued to grow, and at 16, he made the decision to take golf more seriously, becoming a member at Royal Ashburn Golf Club.
During his time at Royal Ashburn, Alex discovered the Professional Golf Management program at Humber College. It was then he set his sights on becoming a PGA of Canada Professional. Over the next three years, Alex immersed himself in learning every aspect of the golf industry while dedicating himself to developing the skills required to compete and succeed as a professional.
In 2016, Alex officially joined the team at Royal Ashburn Golf Club, working his way up from the back shop to the professional shop. In June 2019, he proudly achieved his goal of becoming a PGA of Canada Professional, with his father by his side as his caddie.
In 2023, Alex continued his professional growth by joining The Deer Creek Practice & Performance Centre as a Teaching Professional, where he also became a TPI Certified Instructor (Golf Levels 1 & 2).
Today, Alex has returned to Royal Ashburn, the place where his professional journey began, to lead and grow the Performance Centre in his role as Director of Instruction.
Pick The Right Session
Every session is one-on-one with Alex in a simulator bay, with your launch numbers on screen throughout.
Private Coaching
The standard lesson. Full-swing work with time to make changes and see them hold.
Assessment
A longer first session to measure where your game is and build a plan from real data.
Tune Up
A shorter session to sharpen one thing before a round, a trip, or league night.
Junior Lesson
Built for younger players. See Royal Ashburn’s junior programs.
Club Fitting By Appointment
Get fitted on the simulator using your own launch numbers rather than averages off a chart. Fittings are booked by appointment — send us an email and we will set it up.
Choose A Time
Lesson scheduling is handled by Royal Ashburn through CoachNow. Pick a time that suits you and your lesson is booked at 701.
Trouble with the scheduler above?
Open It In A New TabLessons take place at 701 Indoor Golf & Bar, 701 Brock Street North, Whitby. Questions about a lesson? Call us at 905-666-9996.
Ready To Play?
A solo practice session, a night out with friends, or one of our leagues — 701 is your home for year-round golf.
Book Now